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The company started a new clinic to provide podiatry services and sought to drive more appointments via pre-paid trials.
Podiatry is a lesser-known service in Singapore serving a rather niche market. The company wanted to help generate more awareness and bring in more customers for their new service.
They tried almost all forms of marketing from organic Tiktok content to paid advertisement but did not manage to have any success in generating appointments to the clinic. They even reduced the Trial Pricing mechanism to $8 for first-timers but that failed to work out too. There were some leads that came in due to the low price, however, it was noted that the leads did not fully comprehend what they had signed up for and hence, were unable to take any upsell.
Upon successful implementation of our Automated appointmet setting system, our client yielded a 100% show-up rate for the prepaid appointments and significantly reduced over 120+ man-hours, previously spent on manual appointment setting and reminders. The appointment setting rate of our automated Calendar System was similar, if not better than that of the unpaid enquiry form method.
This meant that we essentially cut out time-wasting leads and only brought in extremely high-quality leads at a much lower ad spend. Download case study for detailed information.
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